Insights
Ideas, playbooks and field notes on Adobe Experience Cloud, customer data and AI.
€7.1 billion in fines, 19 states, one deadline: 2 August
The EU AI Act hits full force on 2 August. GDPR fines have passed €7.1bn. Nineteen US states now have privacy laws.…
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AI that remembers you: brilliant, until you ask where it keeps the memory
The newest enterprise agents keep a running memory of your customers and your business. Helpful — as long as you decide what…
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AI can finally read a spreadsheet the way it reads text
Google’s new TabFM predicts on a table it has never seen — no training, no tuning. For anyone sitting on rows and…
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The open models just caught up. Here’s what that actually changes
Grok 4.5, DeepSeek V4, Qwen 3.6, GLM-5.2 — a wave of models, several of them open, now rival the big names. Good…
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Your tools just hired agents. Is your data ready to be their boss?
Agentforce now sells inside ChatGPT, Claude works in Slack, and Microsoft and AWS are spending billions to put agents in the tools…
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Three new AI models in a week. ‘Which is best?’ is the wrong question
Claude Sonnet 5 landed on 30 June; GPT-5.6 is rolling out; more follow this week. Before you switch anything, here is the…
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Teaching Claude to remember: how to stop the same mistakes coming back
You correct Claude and tomorrow the same mistake is back. Here is how memory really works — CLAUDE.md vs the automatic memory,…
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Claude Skills in depth: what they look like with and without
The longer guide to Claude Skills — with side-by-side example pictures of the same task done with a Skill and without one,…
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AI is now copying AI. The lesson is older than the scandal
Anthropic says a rival siphoned 28 million conversations from its AI. The lesson for your business is older and simpler than the…
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$269 billion vanished in a week. Your AI plan shouldn’t change
A wild week wiped $269bn off Alphabet and saw GPT-4.5 retired overnight. Here is why none of the AI chaos should change…
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Agentic AI just went live — the scary part isn’t the AI
On 26 June, agentic AI stopped being a roadmap item and started running real businesses. The scary part is not the AI…
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Generative AI personalisation: useful, on-brand, not slop
AI can flood you with hollow slop, or write content that feels genuinely personal. The difference is what you feed it: your…
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