Insights
Ideas, playbooks and field notes on Adobe Experience Cloud, customer data and AI.
Teaching Claude to remember: how to stop the same mistakes coming back
You correct Claude and tomorrow the same mistake is back. Here is how memory really works — CLAUDE.md vs the automatic memory,…
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Claude Skills in depth: what they look like with and without
The longer guide to Claude Skills — with side-by-side example pictures of the same task done with a Skill and without one,…
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AI is now copying AI. The lesson is older than the scandal
Anthropic says a rival siphoned 28 million conversations from its AI. The lesson for your business is older and simpler than the…
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$269 billion vanished in a week. Your AI plan shouldn’t change
A wild week wiped $269bn off Alphabet and saw GPT-4.5 retired overnight. Here is why none of the AI chaos should change…
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Agentic AI just went live — the scary part isn’t the AI
On 26 June, agentic AI stopped being a roadmap item and started running real businesses. The scary part is not the AI…
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Generative AI personalisation: useful, on-brand, not slop
AI can flood you with hollow slop, or write content that feels genuinely personal. The difference is what you feed it: your…
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AI agents are coming to marketing. What it means for your data
An AI agent does not just answer questions. It takes a goal and gets the job done. Here is what that means…
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Spot customers before they leave: predicting churn
Customers rarely leave with a bang. They go quiet first. Churn prediction is about spotting the quiet signals while you still have…
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Composable CDP: when your data warehouse becomes your CDP
Two copies of the same customer list, and a meeting where nobody knows which number is right. A composable CDP fixes that…
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Reverse ETL: your best data is stuck in the warehouse
Your data team's best work is useless trapped in a warehouse. Reverse ETL pushes it into the email, ad, and CRM tools…
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Third-party cookies are gone. Your first-party data is the plan
The cookie era is ending, and that is good news. First-party data is what customers give you directly — accurate, trusted, and…
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Data clean rooms: share results, not data
Two companies, valuable shared insight, but neither can hand over their data. A data clean room lets them learn together without giving…
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