Insights
Ideas, playbooks and field notes on Adobe Experience Cloud, customer data and AI.
Identity resolution, explained simply: one customer, one profile
To Priya it was one purchase. To your systems it looked like four different people. Identity resolution is how you turn them…
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Consent is the new conversion
Marketers obsess over conversions. The new yes that matters just as much is consent — and asking for it well gets you…
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Real-time data sounds great. Right-time is what you need
Everyone wants real-time data. Most teams actually need right-time: the data arriving exactly when the decision needs it, not a second sooner.
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Give your AI your data: RAG in plain English
A general AI is clueless about your business. RAG fixes that by letting it read your own trusted data before it answers…
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Your AI project is really a data quality project
Before you add AI, ask the question nobody asks: is our data ready? Clean, complete data quietly decides whether an AI project…
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