Insights
Ideas, playbooks and field notes on Adobe Experience Cloud, customer data and AI.
AI agents are coming to marketing. What it means for your data
An AI agent does not just answer questions. It takes a goal and gets the job done. Here is what that means…
Read
Spot customers before they leave: predicting churn
Customers rarely leave with a bang. They go quiet first. Churn prediction is about spotting the quiet signals while you still have…
Read
Composable CDP: when your data warehouse becomes your CDP
Two copies of the same customer list, and a meeting where nobody knows which number is right. A composable CDP fixes that…
Read
Reverse ETL: your best data is stuck in the warehouse
Your data team's best work is useless trapped in a warehouse. Reverse ETL pushes it into the email, ad, and CRM tools…
Read
Third-party cookies are gone. Your first-party data is the plan
The cookie era is ending, and that is good news. First-party data is what customers give you directly — accurate, trusted, and…
Read
Data clean rooms: share results, not data
Two companies, valuable shared insight, but neither can hand over their data. A data clean room lets them learn together without giving…
Read
Identity resolution, explained simply: one customer, one profile
To Priya it was one purchase. To your systems it looked like four different people. Identity resolution is how you turn them…
Read
Consent is the new conversion
Marketers obsess over conversions. The new yes that matters just as much is consent — and asking for it well gets you…
Read
Real-time data sounds great. Right-time is what you need
Everyone wants real-time data. Most teams actually need right-time: the data arriving exactly when the decision needs it, not a second sooner.
Read
Give your AI your data: RAG in plain English
A general AI is clueless about your business. RAG fixes that by letting it read your own trusted data before it answers…
Read
Your AI project is really a data quality project
Before you add AI, ask the question nobody asks: is our data ready? Clean, complete data quietly decides whether an AI project…
Read