Insights
Ideas, playbooks and field notes on Adobe Experience Cloud, customer data and AI.
Spot customers before they leave: predicting churn
Customers rarely leave with a bang. They go quiet first. Churn prediction is about spotting the quiet signals while you still have…
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Third-party cookies are gone. Your first-party data is the plan
The cookie era is ending, and that is good news. First-party data is what customers give you directly — accurate, trusted, and…
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Data clean rooms: share results, not data
Two companies, valuable shared insight, but neither can hand over their data. A data clean room lets them learn together without giving…
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Consent is the new conversion
Marketers obsess over conversions. The new yes that matters just as much is consent — and asking for it well gets you…
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Real-time data sounds great. Right-time is what you need
Everyone wants real-time data. Most teams actually need right-time: the data arriving exactly when the decision needs it, not a second sooner.
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Your AI project is really a data quality project
Before you add AI, ask the question nobody asks: is our data ready? Clean, complete data quietly decides whether an AI project…
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